1. Introduction

This Privacy Policy of WoF's Advertising Service applies to information collection and use while you: (i) view ads served by WoF's Advertising Service; (ii) interact with WoF's Advertising Service; or (iii) interact with the platforms, applications, websites or any other service provided by WoF's business partners (e.g. app publisher, advertiser) . For the purposes of European data protection laws, WoF is the data controller of your personal information.

2. What Information We May Collect

When you: (i) view ads served by WoF's Advertising Service; (ii) interact with WoF's Advertising Service; or (iii) interact with services provided by WoF's business partners, we and/or our business partner may collect the following personal information from you:

Device make, device model, operating system (e.g. iOS), device type (e.g. smartphone, tablet, etc.), device properties related to screen size and orientation, audio volume and battery, network connection type, IP address, Internet browser user-agent used to access the Advertising Service, identifier for advertisers (IDFA), timestamp, iOS identifier for advertising, OS version of device, international mobile equipment identity (IMEI), geo-location data, information about when and for how long you use the Advertising Service or any service provided by WoF's business partners, transactional data related to your interaction with an application, website, platform, or service provided by WoF's business partners, such as information about the actions taken in an application like purchases or application installations; device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL.

We also provide Advertising Service for our advertisers and publishers through our ad platform. We may collect the email address, account name and password, IP address and address of individuals using our ad platform.

3. How We Use Your Information

We use your personal information to display advertising on your device, which may include interest-based advertising customized to individuals’ inferred interests, preferences, locations and other features.Where required, the publisher will obtain your consent for and on our behalf for the processing of your personal information to display advertising on your device. You can withdraw your consent at any time.

Where necessary in our legitimate interests we use your personal information: (i) to understand and analyze your usage trends and preferences and improve our Advertising Service; or (ii) for purpose of anti-fraud and traffic quality monitoring in order to perform the contractual obligations to our advertisers and publishers.

We may also use your personal information to comply with applicable laws, regulations or codes of practice.

4. Disclosure of Your Personal Information

We may disclose your personal information to our business partners, including advertisers, publishers, and data tracking companies. These business partners may use your personal information to show you advertisements, measure your ad/site interaction, and better understand the site and app traffic usage or user behaviour in order to improve their services. Such partners’ use of the information that we disclose to them will be governed by their privacy policies.

We may disclose your personal information to our trusted agents and service providers so that they can perform requested services on our behalf. For example, we may share payment information with a third party service provider in order to assist us with processing credit card payments. These entities are prohibited from using User’s information for any purposes other than providing us with requested services. We may also share aggregate or anonymous information with other third parties in accordance with the terms of this Policy.

Our affiliates may also have access to your personal information collected through our Advertising Service for the purposes set out in this Privacy Policy.

We may share your personal information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property, or the rights, property or safety of others, including to advisers, law enforcement agencies, judicial and regulatory authorities. We may also transfer your personal information to a third party that acquires all or part of our assets or shares, or that succeeds us in carrying on all or a part of our business, whether by merger, acquisition, reorganisation or otherwise.

5. Security of Your Personal Information

The security of your information is our utmost priority, and we take strict measures in order to protect our data from unauthorized access, use, disclosure or destruction of data. We have implemented physical, technical and administrative security measures for the Advertising Services that comply with applicable laws and industry standards. For example, we use firewalls, encryption technology and other automated software designed to protect against fraud and identity theft; our data is only stored in centers that provide high-level security for your information. Physical access is strictly controlled both at the perimeter and at building ingress points by our staff utilizing video surveillance and other electronic means.

We also protect your privacy by seeking to minimize the amount of sensitive data and PRI that we store on our servers in the first place. We also seek appropriate contractual protection from our partners regarding their treatment of user data.

WoF may retain the information relating to you collected as necessary for internal analytical purposes, or to comply with its legal obligations, resolve disputes and enforce agreements (e.g. settlement). The criteria used to determine the retention periods include: (i) how long the personal data is needed to provide the services and operate the business; (ii) the type of personal data collected; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the data (e.g., mandatory data retention laws, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation or disputes).

6. Children

We ensure that we comply with the Children’s Online Privacy Protection Act (COPPA), and does not knowingly collect personal information about users of websites or apps directed to children under the age of thirteen (13).

If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should promptly contact us and we take reasonable steps to ensure that such information is deleted from our files.

7. Marketing

We may contact you periodically by e-mail to provide information regarding our products, services and content that may be of interest to you. If applicable law requires that we receive your consent before we send you certain types of marketing communications, we will only send you those types of communications after receiving your consent.

If you decide at any time that you no longer wish to receive such communications from us, you may follow the unsubscribe instructions provided in any of the communications.

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